lise
The Third Rule of Threes - Three Strikes and You are Down and Out
You get to make three big expensive mistakes in a VC backed start-up. After the third expect a down round and big changes in management.
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lise
- Apr 27, 2021
- 3 min
The Second Rule of Threes - Have Three Shots on Goal
The second rule of threes for VC backed start-ups is about execution – keeping the focus without sacrificing flexibility.
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lise
- Apr 23, 2021
- 3 min
Why Do VCs Invest? The First Rule of Threes
The three things you need to attract VC investment: market opportunity, proprietary differentiated technology and the right team.
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lise
- Apr 16, 2021
- 2 min
Thinking Out of the Box
Out of the box thinkers are one of the most valuable assets on any team. Groundbreaking ideas that can improve business outcomes in a...
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lise
- Mar 25, 2021
- 4 min
Growing Up Digital
Most clinician customers now get their product information from the internet. Med tech companies are working to evolve their approach.
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lise
- Mar 20, 2021
- 3 min
Changing Clinical Practice –The Key to Medical Sales
Changing clinical practice is key to driving sales, solidifying your business, and protecting it from the competition.
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lise
- Mar 11, 2021
- 2 min
Three Good Things About Virtual Tradeshows
Most organizations have stated their intent to continue to have a virtual component ... companies have the option to rethink the tradeshow.
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lise
- Mar 4, 2021
- 4 min
The Pandemic is Ending and a New Way Dawns in Med Tech Sales
don’t believe things will “go back to normal” after the pandemic. Rethink the sales process and infrastructure to match the new reality
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lise
- Nov 16, 2020
- 2 min
Why Another Webinar
I In these pandemic days when med tech reps have difficulty getting into hospitals companies have increasingly turned to webinars to...
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lise
- May 4, 2020
- 2 min
Cost Justifying Innovation
New medical technology must improve patient outcomes. However, to gain acceptance there needs to also be a strong simple economic story.
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lise
- Apr 26, 2020
- 3 min
Trade Shows After the Pandemic
Attendance will certainly drop, at least for a while. So how do you replace the trade show?
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lise
- Mar 15, 2020
- 3 min
Selling Med-Tech in the Post-COVID19 World
COVID19 – Our World, and our business will never be the same.
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lise
- Mar 15, 2020
- 3 min
Rebirth of the Hospital Cold Call
In-person clinician cold calls may soon be a thing of the past. Electronic cold calls will be the new norm.
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lise
- Nov 3, 2019
- 3 min
Choosing between Could and Should
Strategy is choosing between what you should do, over what you could do. Find your unfair competitive advantage.
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lise
- Oct 3, 2019
- 2 min
The Missionary Sale
Changing the standard of care takes both evangelical passion and a relentless methodical approach.
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lise
- Sep 9, 2019
- 1 min
FocusOn Strategies Now Open
Excited to be reopening FocusOn Strategies and taking new clients at our new office in New Hope, PA.
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lise
- Sep 4, 2019
- 2 min
Embracing Risk
Don't avoid risk. Search it out. The sooner you find it the stronger your plan.
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