You get to make three big expensive mistakes in a VC backed start-up. After the third expect a down round and big changes in management.

The second rule of threes for VC backed start-ups is about execution – keeping the focus without sacrificing flexibility.

The three things you need to attract VC investment: market opportunity, proprietary differentiated technology and the right team.

Out of the box thinkers are one of the most valuable assets on any team. Groundbreaking ideas that can improve business outcomes in a...

Most clinician customers now get their product information from the internet. Med tech companies are working to evolve their approach.

Changing clinical practice is key to driving sales, solidifying your business, and protecting it from the competition.

Most organizations have stated their intent to continue to have a virtual component ... companies have the option to rethink the tradeshow.

don’t believe things will “go back to normal” after the pandemic. Rethink the sales process and infrastructure to match the new reality

I In these pandemic days when med tech reps have difficulty getting into hospitals companies have increasingly turned to webinars to...

New medical technology must improve patient outcomes. However, to gain acceptance there needs to also be a strong simple economic story.

Attendance will certainly drop, at least for a while. So how do you replace the trade show?

COVID19 – Our World, and our business will never be the same.

In-person clinician cold calls may soon be a thing of the past. Electronic cold calls will be the new norm.

Strategy is choosing between what you should do, over what you could do. Find your unfair competitive advantage.

Changing the standard of care takes both evangelical passion and a relentless methodical approach.

Excited to be reopening FocusOn Strategies and taking new clients at our new office in New Hope, PA.

Don't avoid risk. Search it out. The sooner you find it the stronger your plan.