top of page
Approaches and Observations
The Blog
Search
The Third Rule of Threes - Three Strikes and You are Down and Out
You get to make three big expensive mistakes in a VC backed start-up. After the third expect a down round and big changes in management.
lise
May 4, 20213 min read
56 views
0 comments
The Second Rule of Threes - Have Three Shots on Goal
The second rule of threes for VC backed start-ups is about execution – keeping the focus without sacrificing flexibility.
lise
Apr 27, 20213 min read
42 views
0 comments
Why Do VCs Invest? The First Rule of Threes
The three things you need to attract VC investment: market opportunity, proprietary differentiated technology and the right team.
lise
Apr 23, 20213 min read
62 views
0 comments
Thinking Out of the Box
Out of the box thinkers are one of the most valuable assets on any team. Groundbreaking ideas that can improve business outcomes in a...
lise
Apr 16, 20212 min read
16 views
0 comments
Growing Up Digital
Most clinician customers now get their product information from the internet. Med tech companies are working to evolve their approach.
lise
Mar 25, 20214 min read
15 views
0 comments
Changing Clinical Practice –The Key to Medical Sales
Changing clinical practice is key to driving sales, solidifying your business, and protecting it from the competition.
lise
Mar 20, 20213 min read
48 views
0 comments
Three Good Things About Virtual Tradeshows
Most organizations have stated their intent to continue to have a virtual component ... companies have the option to rethink the tradeshow.
lise
Mar 11, 20212 min read
12 views
0 comments
The Pandemic is Ending and a New Way Dawns in Med Tech Sales
don’t believe things will “go back to normal” after the pandemic. Rethink the sales process and infrastructure to match the new reality
lise
Mar 4, 20214 min read
148 views
1 comment
Why Another Webinar
I In these pandemic days when med tech reps have difficulty getting into hospitals companies have increasingly turned to webinars to...
lise
Nov 16, 20202 min read
9 views
0 comments
Cost Justifying Innovation
New medical technology must improve patient outcomes. However, to gain acceptance there needs to also be a strong simple economic story.
lise
May 4, 20202 min read
15 views
0 comments
Trade Shows After the Pandemic
Attendance will certainly drop, at least for a while. So how do you replace the trade show?
lise
Apr 26, 20203 min read
22 views
0 comments
Selling Med-Tech in the Post-COVID19 World
COVID19 – Our World, and our business will never be the same.
lise
Mar 15, 20203 min read
810 views
0 comments
Rebirth of the Hospital Cold Call
In-person clinician cold calls may soon be a thing of the past. Electronic cold calls will be the new norm.
lise
Mar 15, 20203 min read
35 views
0 comments
Choosing between Could and Should
Strategy is choosing between what you should do, over what you could do. Find your unfair competitive advantage.
lise
Nov 3, 20193 min read
29 views
0 comments
The Missionary Sale
Changing the standard of care takes both evangelical passion and a relentless methodical approach.
lise
Oct 3, 20192 min read
27 views
0 comments
FocusOn Strategies Now Open
Excited to be reopening FocusOn Strategies and taking new clients at our new office in New Hope, PA.
lise
Sep 9, 20191 min read
15 views
0 comments
Embracing Risk
Don't avoid risk. Search it out. The sooner you find it the stronger your plan.
lise
Sep 4, 20192 min read
26 views
0 comments
bottom of page