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Infrastructure Deliverables

Channel Definition

Choosing a sales channel, distribution or direct or digital or some combination of all three, can make the difference between high growth or mediocre performance.


Channels need to match the customer, the product, the company, the market and the moment. 


Let us help you make the right choice for today and tomorrow.


The buying process for med tech has changed dramatically over the last decade as payers and systems consolidate, GPOs become stronger, and evidence based medicine drives decision making from the C-suite.  


We can help craft a process that helps you consistently  hit the right call points with the right messaging at the right time.


Sales process works if it is used , and messaging  only works when delivered clearly. 


When everyone is uses the same process can you determine what is working and what needs to be changed.

Let us help you build a sales training program  and sales tools that drives consistency across your team.


A win loss analysis is a great way to understand what is working and what is not in your current sales process. 


Interviewing customers and your commercial team about specific wins and losses provides insight into best practices across all opportunities. 


We provide the outside eyes and perspective to help you assess and adjust.

Innovation Informed by Experience

Request a Proposal

Our process and deliverables are always customized to the needs of your particular project. 


We can collaborate and facilitate a process with your team or work independently. 


Proposals always include a discussion of the approach for your particular project.  Tell us what you need, and we will tell you how we can help.

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