Go To Market Deliverables

Product Definition

Products succeed when they solve a customer problem. 

 

Breakthrough growth comes when a customer sees how the technology makes their life substantially better.

 

We can help you write the initial market needs document, identify missing accessories that are blocking growth, or retool a description to speak clearly to customer need.

Product
Launch

You only get one chance to make a first impression. 

 

Leverage the bump of new by assuring you have the right plan, pricing, promotion campaign and customer targeting. 

 

We can help with a full package or fill in the gaps for your team.

Digital and Social Media

Digital can cost-effectively drive growth.  But it has to be more than banner ads and LinkedIn posts from the trade show.

 

You need to define your customer persona and buyer's journey and identify the content and channels to reach your audience.

 

Let us help you define the strategy and infrastructure for ongoing digital success.

Branding and Positioning

Simple, impactful, consistent communication of your brand promise. 

 

Understand where you have the unfair competitive advantage and find the words to shout it form the rooftops. 

 

We can help you define positioning, build powerful brand messaging and the guidelines to drive consistency.

Innovation Informed by Experience

Request a Proposal

Our process and deliverables are always customized to the needs of your particular project.  We can collaborate and facilitate a process with your team or work independently.  Proposals always include a discussion of the approach for your particular process.  Tell us what you need, and we wil tell you how we can help.