lise
May 4, 20213 min
The Third Rule of Threes - Three Strikes and You are Down and Out
You get to make three big expensive mistakes in a VC backed start-up. After the third expect a down round and big changes in management.
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A powerful and clearly articulated vision and strategy is essential for building sustainable growth.
Priorities, decisions and action plans all become easier with a strong, simple vision and strategy.
A clearly articulated strategic plan tells all stakeholders exactly who you are and why you will win.
Efficient and effective commercial channels are critical to consistent sales success.
You need the right channel structure to fit the opportunity and the company, and the right sales process to fit the team and the product.
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Hospital and payer consolidation, evidence based medicine, patient discretionary spend, and the digital information revolution present both challenges and opportunities.
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"It's fun to do the impossible"
Walt Disney